7 Eventmaster Tools to Grow Your Events in 2025

marketing tools

There are a lot of ways you can sell tickets online, but not many that can help you drive sales through built in marketing tools at no additional cost.

#1  Newsletter Tool

Keeping in touch with your attendees before and after your event(s) is key to driving engagement and increased sign ups. As an Eventmaster Organiser, you have access to the Marketing Portal feature. This allows you to schedule and send email alerts to your attendees and other contact lists for free. Eventmaster keep event promotion simple by having build in GDPR capabilities to your contact groups so you never have to deal with excel or any other email newsletter tool.

#2 Discount Codes

Everyone loves a bargain! Creating discounts is a consistently great way to drive ticket sales in the run up to your event. Even if it’s 10% off for your local running club or those fundraising while taking part. You can easily reward and maximise sign ups with earlybird deductions and customised discounts on St Patricks Day, the upcoming Bank holiday weekend etc.

#3 Eventmaster Calendar/ Free Calendar of Events Widget

You can’t expect to grow your sign ups if people can’t find your event online. That’s why Eventmaster has built in SEO to make your event more visible on our website and gives you tools to add it to your own site. Whether you’re not the most tech savvy or an advanced marketeer we can deliver that all important page views.

#4 Facebook Pixel & Google Analytics

Tracking and Conversions. Information is power, which is why Eventmaster organisers can benefit from Google Analytics on their events to see the traffic and Facebook Pixel to better target their paid advertising. This means that any potential drop off in sign ups will see your Facebook ads and have the option to convert as an attendee.

#5 Integrated Fundraising

Grow the impact and your attendees with your events by utilising the integrated fundraising capabilities of the Eventmaster platform. Free to use, fundraising integration allows participants to fundraise for a cause close to their heart while taking part. This is fully customisable and organisers benefit through increased online social media visibility as participants share their fundraising page and from charities further promoting event partnerships and celebrating fundraisers on the lead up to event day

#6 Doors Open Mode

Nothing sells like “sold out” so having sign ups or tickets available on the day of the event or at the door is always a plus allow those lasminute.com ticket sales. Doors Open Mode allows you to make box office sales with ease!

Eventmaster Organiser HUB

#7 Marketing Support

When it comes to marketing your event, we’re with you every step of the way. Why not reach out to a member of our team to support you in your promotion activities? Whether it’s a social media post or a newsletter to the wider Eventmaster database, were here to help you get the most out the platform.

Are you ready to drive ticket sales?

To chat to our team directly , please email events@eventmaster.ie or call 061 513 029