As an Eventmaster organiser you can have your own Google Analytics tracking on your event. This gives you insight into traffic and conversions on your event page as well as other advanced integrations with your Google Account.

  1. Create a new Property in your Google Analytics account using your published event URL.

Support Guide: https://support.google.com/analytics/answer/9304153?hl=en&ref_topic=9303319&sjid=5777426229997228026-EU

2. Once finalised you will be given the option to start collecting data by embedding your Gtagging Code into your website. To do this go to the Advanced > Social Integration Section

3. Copy and paste your Google tag ID into the Tracking ID section.

4. Copy and Paste your Gtagging Code into the Gtagging Code section. This will automatically place the code into the header of the event page as required by Google Analytics.

5. Success! Once the code is placed you should start receiving data into your new property within 24-48 hours.